THE VISION

To develop a fresh design concept and sales visuals for Fever-Tree’s new product range—positioning the brand beyond the world of mixers and establishing it as a drink in its own right across cafés and restaurants.

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MY ROLE

I was responsible for translating this vision into a new visual identity across sales and marketing materials, creating a cohesive look and feel that brought Fever-Tree’s new drinks to life across key customer touchpoints.