THE CONTEXT

A global campaign centered on women’s health, addressing complex topics from mental well-being to the physiological impacts of the menstrual cycle.​

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MY ROLE AS AD

As Art Director, I directed the campaign from initial concept through to physical execution. I was responsible for the visual strategy, including idea curation and the development of a specific photoshoot style, ensuring a cohesive narrative across all global touchpoints. My work translated these complex health topics into a unified visual identity that scaled from the initial presentation to final production.