THE CONTEXT

'Never Settle' served as the 2021 global brand awareness campaign for Freeletics, focusing on the drive and persistence of the athlete community.​

​

MY ROLE AS AD

As Assistant Art Director, I supported the visual execution of the campaign across still and video production, including the direction of a primary global launch film. I managed a high-volume output of over 600 performance films localized for 10 countries and 6 languages, alongside 500 static assets for social and UA. My work also encompassed the production of 200 hours of specialized content for YouTube and Instagram, ensuring a consistent aesthetic across all campaign touchpoints.