THE VISION

STADIUM defines the "strength gaming" category, merging AI-powered motion tracking with high-performance athletics. My task was to translate this digital-physical hybrid into a cohesive, high-energy visual DNA for a brand entering a completely new market.

 

MY ROLE AS AD

I defined the brand’s foundational architecture:

• Brand Identity: I authored the first brand book, establishing the typography, color theory, and art direction for all digital and social touchpoints.

• Packaging System: I designed a modular packaging suite for AI-powered hardware. Each unit functions as a standalone object, while the collective assembly forms a unified visual narrative.